World-renowned energy drink company becomes premium sponsor of Germany's largest mountain bike enduro series and the German E-Bike Championship

KENDA Enduro One (E1) and the German E-Bike Championship (DEBM) will be charged with the new Nutrition Drink HYDRO from Monster Energyy starting next season. Monster Energy is one of the world's largest energy drink manufacturers. Thus the two successful MTB racing formats of promoter BABOONS set another exclamation mark in the industry.

In the 2019 season, the KENDA Enduro One series once again presents six varied events. All 888 possible series start positions have already been allocated. The date for the German E-Bike Championship will be presented shortly.

Monster Energy is headquartered in Corona (California), USA and is known worldwide for its energy drink Monster. HYDRO has been on the market since the beginning of 2018. The drink falls under the category "Refreshing Energy" and is a drink for everyone who needs a refreshing energy boost for in between. Whether in the office, during leisure activities at the weekend or after a strenuous sports session, HYDRO gives you back the energy you need to get through the day perfectly. With the three flavours Mean Green (lime), Tropical Thunder (orange) and Manic Melon (melon), HYDRO has a wide range of flavours on the shelves.
 
Bastian Radloff, Communications Manager at Monster Energy: "With HYDRO we have a new drink that is an ideal drink for all mountain bikers, among others, to regain their strength immediately after a sweaty tour or competition. Thanks to its gentle taste and without the addition of carbon dioxide, HYDRO is the perfect drink to replenish your energy balance after exercise. The partnership with E1 and DEBM is the ideal platform to present HYDRO to a large circle of active riders. With BABOONS, we also have a partner who guarantees professional implementation".  
 
Ulrich Hanus, Managing Director of Promoter BABOONS: "The cooperation with Monster Energy will support the online and offline communication of our MTB events very strongly. With Monster Energy's powerful presence in the media, we will jointly promote MTB mass sports in Europe in a professional environment within the framework of this partnership, i.e. also include other countries in our event portfolio. The strongly growing segment E-MTB and the development of suitable national and international race formats is our focus".  
 
Participants and visitors of the KENDA Enduro One and the German E-Bike Championship can experience HYDRO live at every race event. After crossing the finish line, every rider will be rewarded with HYDRO and can relax in the HYDRO Chill Lounge before and after the race.

The series registration for the participants of the KENDA Enduro One Series 2019 already started in October and was fully booked within a few days. Currently, only e-bikers, ladies and young riders can register. For all others the entry remains on the waiting list or the participation as a guest starter.